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How to Host an Instagram Giveaway or Contest

Increase engagement and drive brand awareness by holding a contest or giveaway on Instagram. Plan and execute your promotion in seven steps.

How Much PTO Should My Business Offer Employees?

As a small business owner, there are many ways to model your employee’s PTO policy.

How to Reduce Online Returns and Build Brand Loyalty

Supply chain experts on tapping product descriptions and video to order-tracking tech to mitigate costly returns while boosting customer engagement.

How to Host a TikTok Contest or Giveaway

TikTok contests, giveaways, and challenges help brands connect with their audience. Follow these steps to host your promotion on TikTok.

What Is Forced PTO?

A mandatory PTO policy requires employees to take some of their PTO each year.

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart

Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.

How to Find Your Target Audience on TikTok

Reach fans on TikTok by understanding your target market's pain points and interests. Then nail your timing to attract new followers.

What is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.

How Curb Became a Multimillion-Dollar App

Curb VP and Head of Mobile on growing the platform’s active users by more than 300% in a fiercely competitive market via tech and a cabbie-first ethos.

Inclusive Cafe Offers a Welcoming Space for Marginalized Groups

Hideaway Cafe owner Victoria Kidd shares how her humanitarian efforts and social activism led to owning an inclusive cafe in downtown Winchester, Virginia.