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What Is Production Enjoyment and Why Should Your Small Business Use It in Marketing?
A new study explores how the idea of production enjoyment can impact your marketing and pricing strategies to fuel profitability.
How to Incorporate Christmas in July Into Your Small Business
Starting the holiday season six months in advance has advantages for customers and retailers, but it can backfire without the right approach.
How to Build a Manufacturing Business Plan
A manufacturing business plan can help get your new venture off the ground and running smoothly.
What 'Feature Creep' Teaches Small Businesses About Marketing Messaging
A new study shows that feature creep can dampen sales in more ways than one.
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How to Choose Between a Sole Proprietorship and an LLC
If you're starting a business, a sole proprietorship and a limited liability company are two popular business structures to consider. Here's how to weigh the pros and cons of each option.
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Guide to Sole Proprietorships
A sole proprietorship is the most common U.S. legal business structure, with minimal startup costs and various tax perks.
How to Calculate the Costs of Manufacturing a Product
Calculating your manufacturing costs can help you improve your pricing and boost your bottom line.
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How to Start an LLC
Classifying a business as a limited liability company (LLC) can offer the owner legal protections afforded to corporations while retaining control of the company.
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STRATEGY
How to Find a Factory to Manufacture Your Product
The right manufacturing partner helps you bring your design to life. Here's how to navigate the various factories that might create your product.
What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing
A recent study shows that consumers take in information differently depending on their device.
