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Mastering the Customer Experience

In today's digital world, creating a unified customer experience across all touchpoints is more important than ever. Here's how to build customer service into every facet of your business.

Prioritizing Your Customers

A seamless and innovative customer service operation is essential for any modern business. Get expert advice on customer management strategies, systems, and technologies to help you deliver the best experience possible.

Latest—

How to Start an LLC

Classifying a business as a limited liability company (LLC) can offer the owner legal protections afforded to corporations while retaining control of the company.

How to Find a Factory to Manufacture Your Product

The right manufacturing partner helps you bring your design to life. Here's how to navigate the various factories that might create your product.

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing

A recent study shows that consumers take in information differently depending on their device.

Manufacturing Partner Terms to Know

These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.

Secured Business Loans: The Pros and Cons

Secured business loans require you to have collateral, such as a large business or personal asset. Here are the pros and cons.

How Google Is Expanding Its AI Tools to Help Small Businesses Connect With More Customers

Brands now can add images, videos, and reviews to their profile pages, and boost customer engagement with AI-generated immersive ads.

Ready. Set. Scale. Creative Marketing Tips That Work

Industry experts explore the ways marketing is changing in 2024, and observe how small businesses can stay ahead of the curve by being smart and adaptable.

3 Businesses Get Creative to Counter Mounting Customer Acquisition Obstacles — And Win

From votive candle holder makers to online auction sites, an increasing number of companies are landing on new tactics to get customers interested in—and committed to—their brand.

Is Free Delivery Good for Business?

Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.

Low-Cost Ways to Retain Employees When You're On a Budget

You can improve your company’s employee retention rates, even if you don’t have a lot to spend.