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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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How to Build a Brand on Social Media: Small Business Guide

There’s more to social media than hashtags. Here’s how to build a brand that can foster customer loyalty.

How to Use Social Media to Attract Customers After COVID-19

Helpful tips include going live on Instagram and Facebook, creating and hosting a social media event and updating your business information on Google My Business.

Tips for Hosting a Successful Virtual Event

Hosting a virtual event is a great way to build momentum for your company, but there is a lot of planning that goes into it. These seven tips will help you host a successful virtual event. 

What Is Video Marketing?

Video marketing has a direct positive impact on consumers’ purchasing decisions. Here’s how to implement it into your marketing strategy.

How to Connect With Customers on Facebook in a Crisis

Your Facebook page can foster a positive community, provide resources of value and position your business as a trustworthy, reliable leader in troubled times.

Best Tools for Creating Animated Videos

Today, creating an animated video is as easy as dragging and dropping elements onto a page. These tools can help you boost your video marketing efforts.

Free Ways to Promote Your Small Business

More platforms and bigger companies are pivoting their efforts to help small and struggling businesses make it through the coronavirus pandemic.

How Big Companies Are Aiding in Coronavirus Relief Efforts

Many of the world’s largest companies have stepped up to help those in need during the coronavirus pandemic, with a handful offering assistance in inventive ways.

Zoom Video Conferencing Alternatives

Zoom is a popular video conferencing platform, but the recent security and privacy concerns have led many businesses to seek alternative video call apps. Here are five options to choose from.

What Is the Difference Between PR and Public Affairs?

Public relations and public affairs overlap in certain ways, but they are two very different industries. We explain some of the nuances of both, and how they are different.