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From social media to advertising, everything you need to help spread the word about your business.

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How to Use Instagram Reels for Your Business

Creating Instagram Reels is an excellent way to engage your audience and increase your business’s bottom line. Here are six ways to use Reels to your advantage.

How to Tell the Origin Story of Your Business

A compelling brand story helps people connect with, remember and trust you. The most iconic origin stories focus on the “why” behind how your company came to be.

The Top 5 Social Media Influencers by Industry

Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

How to Write Product Descriptions for an E-Commerce Business

A great product description helps your product stand out and can lead to more sales. Use these tips to write effective product descriptions for your e-commerce business.

How to Promote Your Company Newsletter

You've found an email distributor, formatted your newsletter and written content that appeals to your customer base. Now it's time to to expand your audience.

How to Create a Newsletter for Your Business

You don't want to limit your business emails to promotions and specials. A newsletter is the way to go if you want to reach out further to your customers.

Social Media Giveaways: Best Practices for Small Business

Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.

5 Retail Trends to Tap Into on Small Business Saturday

Embracing social media and digital marketing opportunities, gathering first-party data, and exploring trends such as retro fashion are among the sales-driving tips from retail experts.

Legal Issues to Know Before Offering a Sale or Coupon

Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”