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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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How to Write a Great Social Media Bio for Your Business

Encourage social media users to follow your brand, check out your website, and more with a compelling social bio.

How to Set Up Your First Drip Email Campaign

A drip campaign takes careful prep to set up, but once this automated sequence is running smoothly, it can be an extremely impactful marketing tool.

What Is a Drip Campaign?

Drip campaigns are a great way to engage with customers without spending too much time manually reaching out to each individual.

How to Plan a Drip Email Campaign

Staging a drip campaign is both an art and a science. Here’s what the data shows for setting up a series of emails that get the highest engagement.

How to Cross-Promote Your Business With Other Businesses

Here are a few cross-promotion marketing strategies and tips for finding the perfect cross-promotion partner.

Marketing Strategies To Embrace In 2023

With the new year right around the corner, here are some marketing trends to consider integrating into your business in 2023.

10 Popular Swag Items to Give Out at Events

From apparel to office supplies to tech gear, there are countless options for branded “swag” items you can hand out at a business event.

What Is Co-Marketing?

Developing a co-marketing strategy with another brand can help both of you grow your audience and increase awareness and revenue.

How to Use Branded Products for Marketing Campaigns

Find out how you market your business with company-branded products and learn what the most popular types of branded products are.

How to Build a Memorable Small Business Brand

Discover the importance of branding for your startup — and how you can create a small business brand your customers will remember.