JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8
Good Company

Launch Pad

Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.

Working Late? You’re Not Alone

You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.

Sign Up
Latest—

Execs from Big Brands on Wooing Inflation-Minded Holiday Shoppers

Retailers including Michael Kors and Kendra Scott are appealing to deal-seeking consumers with broad product assortments and special perks for the biggest buying season of the year.

Growing Brands Share 6 Customer Acquisition Strategies That Work

Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.

5 Things Retailers Are Worried About for the Holiday Season

How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.

Hispanic App Entrepreneurs Fill Market Void for Culturally Authentic Content

Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.

Pet Humanization Trend Creates Brand & Business Opportunities

Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.

BIPOC Business Leaders Share Success Tips for Entrepreneurs

Executives from major brands share their best advice and the moves they’ve found foundational to success.

Can’t Find Workers? It’s Time for a New Type of ‘Employer Branding’ To Woo Them

The power of a brand to drive sales is well known. Now, companies are learning that a new sort of brand can also drive employee recruitment and retention.

Top DEI Execs on Diversity Strategies That Drive Real Results

Leaders share their best practices for creating an effective diversity strategy.

How 3 Startups Generated Exponential Sales Growth on TikTok

Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.

Hospitality Brands Are Capitalizing on the Pet Craze to Woo Millennials

Hoteliers are treating pets like royalty with room service, plush beds, doggy day care, and more.