Latest—
GOOD COMPANY
LAUNCH PAD
Indoor Farming Businesses Meet Growing Demand for Local Produce
High-tech greenhouse startups are supplying crops to local supermarkets and restaurants as consumers increasingly crave locally grown food.
GOOD COMPANY
LAUNCH PAD
Preventative Care Emerges as Lucrative Niche in Booming Pet Business
Pet products reached $100 billion for the first time amid increased ownership during the pandemic, driving up sales of health monitoring cat litter to CBD-infused dog treats.
GOOD COMPANY
LAUNCH PAD
How Data Is Helping Brands Recover Millions Lost to Product Returns
Retailers are leveraging analytics to optimize their product design and merchandise mix, aiming to mitigate the $106 million cost incurred every year when shoppers return goods.
GOOD COMPANY
LAUNCH PAD
Unexpected Tips for Growing Your Business
Executives from S’well, Jersey Mike’s, Verizon and Toshiba share insights on the seemingly questionable strategies that yielded tangible benefits for their companies and customers.
GOOD COMPANY
LAUNCH PAD
How Virtual Events Have Changed In-Person Business Conferences
In-person events were decimated in 2020 due to COVID-19, but many conference organizers are optimistic about the enthusiasm for their return.
GOOD COMPANY
LAUNCH PAD
Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales
Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.
GOOD COMPANY
THE LEAP
Vera Bradley Builds Customer Community With ‘Micro-Influencers’
The company known for its iconic quilted bags is leveraging ‘brand ambassadors’ to reach local shoppers, tapping the playbook of the bracelet startup it acquired in 2019.
GOOD COMPANY
LAUNCH PAD
Delivery-Only Model Drives Newfound Business for Restaurant Brands
Building on a pandemic-fueled trend, brands including Brinker, Denny’s and Applebee’s expand off-premises dining with new ‘virtual’ concepts that are churning sales and fattening profit margins.
GOOD COMPANY
LAUNCH PAD
How Technology Is Powering Holistic Nutrition Trends
'Functional' foods gain pandemic-fueled traction, as retailers such as Kroger, Thrive Market and Walgreens move to deliver personalized wellness in the grocery aisle.
GOOD COMPANY
LAUNCH PAD
Brands Rethink Pricing Strategies to Boost Profits
Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.