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Marketing Tactics That Help Businesses Win Customer Loyalty
For businesses seeking to turn consumers into devotees, next-gen loyalty trends incorporate brand values, experiential rewards and forge emotional connections.
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How Covalent Uses Blockchain Technology to Attract Consumers
Accessories brand Covalent uses verifiable sourcing technology to trace the origins of its products and prove environmental benefits to consumers, who are hankering more for eco-friendly goods.
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THE LEAP
PGA Tour Superstores See Record Growth Amid COVID-19 Pandemic
Golf attracted consumers in record numbers in 2020, including many first-time players.
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LAUNCH PAD
How Companies Are Implementing Virtual Product Sampling
Companies from Kraft Heinz to Triple Coffee across multiple consumer goods categories, including wine, coffee and household products, lean into the power of online tasting and sampling experiences.
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LAUNCH PAD
How Tech Help Johnson & Johnson Achieve Its Pandemic Business Goals
The crisis fueled a digital transformation across industries to boost operating efficiencies, and the healthcare company was no exception.
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LAUNCH PAD
Nestle Toll House Rolls Out Avatars to Enhance User Experience
Meet artificial-intelligence-powered avatar ‘Ruth,’ who answers baking questions and is designed to create a personalized user experience that sets the brand apart from competitors.
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LAUNCH PAD
Greeting Card Startup Lovepop Uses Inventory Technology to Boost Growth
How digital operations technology helped Lovepop slay product demand, turn a profit and log 44% growth in annual sales.
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LAUNCH PAD
How Big Brands Are Rethinking Supply Chain and Fulfillment
Innovative new models for getting product to customers emerged as brands began to rethink their supply chains.
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THE LEAP
S'well Partners With Vitamin Company New Chapter for Growth
A collaboration with vitamin company New Chapter could provide a template for future revenue streams, says CEO of the sustainable brand.
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THE LEAP
How Pet Products Company Chewy Is Repositioning Its Brand
A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.