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3 Facebook & Instagram Tools for Customer Communication
Communication functions on the social networks allow small businesses to nurture their communities while crowdsourcing ideas and content, said entrepreneurs during a Facebook panel discussion.
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Pop-Up Store Experiences That Blend Physical, Digital Worlds Woo Pandemic-Changed Shoppers
Technology turns temporary installations into data-rich, ‘hyper-customized’ environments where brands can reach customers directly, bypassing traditional retail channels.
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How Big Brands Are Using Certain Pricing Strategies to Drive Business
Pricing experts that work with companies from Sally Beauty to Eventbrite share how brands are changing their game plans to counter inflation and supply chain pressures.
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Last-Mile Delivery Services Seek to Meet Pandemic-Fueled Consumer Demand
Retailers from Walmart and Amazon to disruptors like UberConnect and Gopuff, along with traditional carriers, are expediting order fulfillment in a COVID-changed delivery landscape.
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How to Drive Customer Loyalty: Enthusiasm & Personalized Marketing
Execs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.
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Startups Drive Holiday Sales Through E-Commerce & Sustainability
Toy disruptor CAMP, livestream platform buywith and bamboo toilet paper startup Cloud Paper are counting on pandemic-influenced trends to bring cheer to their gift-giving businesses this year.
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5 Retail Trends to Tap Into on Small Business Saturday
Embracing social media and digital marketing opportunities, gathering first-party data, and exploring trends such as retro fashion are among the sales-driving tips from retail experts.
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Boost Small Business Saturday Sales With Tips From Big Retailers
Retailers from Dick’s Sporting Goods to Wayfair offer lessons to make the most of the holiday.
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How to Make the Most of Small Business Saturday
Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.
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How Startups Are Monetizing the Booming Food Waste Business
Tech platforms Misfits Market, Too Good to Go and Goodr connect food companies with opportunities to divert their waste and improve their bottom lines at the same time.