Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
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How Innovation-Driven Startups Reached Profitability

Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.

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Business Advice From TikTok, Glossier and Twitter Execs

Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.

Coworking Companies Cater to Post-Pandemic Workplace Trends

New business models emerge as workers shun the five-day office routine in favor of more flexible scheduling, less commuting, and spaces closer to home.

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Why Brands Are Investing in Digital Out-of-Home Advertising

Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.

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How Marketers Optimized QR Codes to Drive Engagement and Sales

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.

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Emerging Marketing Trends That Can Help Grow Your Business

Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.

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Startup CEOs Share the Trends Driving Their Success

Leaders of Club Feast, Castiron and Gobble detail how their businesses have evolved to build market share in a post-pandemic landscape and plans for growth.

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Top Supply Chain Tips from Inventory Management Experts

Experts from companies that support the flow of goods for Macy’s, Sephora, Dollar Tree, CVS and others highlight solutions to current challenges.

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How 3 Startups Are Accelerating Business in 2022

PetPlate, Vejii and Buyk are positioning themselves to leverage emerging consumer trends in sustainable food to ultra-fast delivery that they say will drive their businesses in the year ahead.