Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » CUSTOMERS

How to Communicate a Data Breach to Customers

Cyberattacks can result in viruses, data breaches, or other compromising situations. In any case of a cyberattack, you need to alert your affected customers.

RUN » HUMAN RESOURCES

Rehiring a "Boomerang Employee"? Here's What to Consider

Timing, cost and the impact to your work culture are all things to consider when potentially rehiring a boomerang employee.

RUN » HUMAN RESOURCES

What Is a Boomerang Employee?

Businesses are seeing more boomerang employees as a result of the pandemic. Here’s how these workers can benefit your business.

RUN » HUMAN RESOURCES

How to Write a Job Posting to Attract Employees

When job candidates have a wealth of opportunities, it’s important to be concise and straightforward in writing your job posting.

RUN » FINANCE

How to Create a Budget for Your Business

A budget will help guide your business decisions, prioritize spending and manage cash flow. Follow these five steps and create a useful business budget.

RUN » FINANCE

Top Financial Forecasting Models

Qualitative and quantitative forecasting models can help you budget and optimize your resources, anticipating how market trends may impact your sales.

RUN » FINANCE

How to Create a Financial Forecast for Your Startup Business Plan

Financial forecasting allows you to measure the progress of your new business by benchmarking performance against anticipated sales and costs.

START » STRATEGY

5 Types of Organizational Structures for Small Business

From functional reporting to flat decision-making, these five types of organizational structures offer unique advantages.

GROW » CUSTOMERS

How to Communicate a Product Discontinuation to Customers

Are you discontinuing a product? It could be a touchy subject if not handled properly. Here’s how to tell your customers that you’ve moved on from their favorite product.

GROW » CUSTOMERS

How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.