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Strategy

Dig deep into your business idea to discover opportunities and unexpected roadblocks.

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How to License Your Music

Musical artists can earn generous income on each of their songs through licensing agreements. Learn the licensing options as well as the benefits and drawbacks of licensing your music.

Best Pricing Models for Subscription-Based Businesses

Subscription pricing models are the different ways a subscription-based service can price its offerings to drive revenue and satisfy its customers’ needs. Here's how to choose the best option for you.

What Employers Need to Know About Unemployment Insurance

Understand how unemployment works for businesses and what to do with claims from former employees.

What Small Businesses Need to Know About the Employee Vaccine Mandate

If your business has 100 or more employees, here’s what you need to know about OSHA’s Emergency Temporary Standard for COVID-19 vaccination and testing.

How to Develop an Exit Plan for Your Business

Exit plans are necessary to secure a business owner’s financial future, but many don’t think to establish one until they’re ready to leave.

Boost Small Business Saturday Sales With Tips From Big Retailers

Retailers from Dick’s Sporting Goods to Wayfair offer lessons to make the most of the holiday.

How to Make the Most of Small Business Saturday

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

How to Strategically Lower Prices at Your Business

Lowering prices seems straightforward, but if you do it strategically, you can attract more customers and benefit your business's bottom line.

How Are Employers Affected by Unemployment?

Understand how employers are impacted by the unemployment insurance system, including taxes and unemployment claims from fired employees.

Pros and Cons of Licensing Your Brand

Licensing your brand can create passive income, but as with many elements of business, you’ll need to put in some work upfront for a smooth relationship.