Woof

Woof is revolutionizing pet care by merging innovative design and cutting-edge food science to offer essential nutrition through play. With a commitment to quality, sustainability, and thoughtful design, Woofs products entertain dogs in a healthier, safer way - a win-win for both pets and their people. Woofs hero product is the Pupsicle, a revolutionary dog toy and feat of rubber engineering. It unscrews to open, clean, and refill with homemade treats or superfood Pupsicle Pops. Pops are U.S. made protein-balls that provide 30+ minutes of entertainment while supporting common health issues with nutrient-boosted ingredients. This unique business model, offering both hardware and refills, has helped Woof achieve meaningful profitability as a small business, while also providing great value to dog owners across the county. Woof was founded in 2019 by Daniel Haarburger, an engineer who invented the Pupsicle to entertain his dog Milo who had to undergo knee surgery as a puppy. After countless prototypes, Haarburger perfected the design of the Pupsicle and the recipe for Pops, which became the bedrock of the growing business that is Woof today. Based in dog-loving Denver, Colorado, Woof is proud to be a model of how innovation, persistence, and hard work can lead to success for business owners of all walks of life. It took years to find the right product and perfect what would eventually become the Pupsicle. Layer on the challenge of building a team, supply chain, and brand that could reach the next level and what Woof has created is all the more inspirational. Innovation is the heart of American commerce, and Woof is proud to demonstrate how impactful good innovation can be for all Americans - two-legged and four. More About The Pupsicle Most dog chews, treats and toys, like rawhides and bones, have serious health risks including choking, and intestinal blockages due to their non-digestible nature. Others like spreads for nylon & rubber bones are messy, full of empty calories, and seldom last more than a few minutes. The Pupsicle was invented to provide a safer, longer-lasting solution for pet owners, with refills that actually provide health benefits for your dog. Designed with inspiration from natural marrow bones, the Pupsicle offers 30+ minutes of play and can be opened, rinsed, and reused again and again. The durable two-piece toy has drool slots to reduce mess during use, and is made from dishwasher safe, natural rubber for cleaner, healthier play. The Pupsicle is an accessible solution designed & priced to help dog owners of all walks of life. The Pupsicles unique value proposition offering safer, healthier play alongside the brands commitment to excellence have contributed to sustained growth and profitability. Woof is a testament to innovation, dedication to pets health, and entrepreneurial spirit. Through products like the Pupsicle, Woof continues to set new standards in the pet industry, making it a deserving candidate for the Chamber of Commerce CO-100 award for Americas top 100 small businesses.