Business Directory
The 2024 CO— 100 List|Champions of Adaptability

Lisa’s Clarinet Shop

Lisa's Clarinet Shop is a niche music business that aims to revitalize interest in woodwind instruments. The company is leading efforts to grow the sector by launching an online woodwind repair training program, creating affordable professional instruments, and developing an ambassador program to create fractional sales jobs for musicians. These initiatives aim to reverse the decline in music participation and help build a more music-enriched society.

Founded

2015

Industry

Retail and Consumer Goods

Notable Facts

Woman-owned

2024 Honoree in Champions of Adaptability

Lisa’s Clarinet Shop has been recognized as a Champion of Adaptability in the CO—100. The category honors businesses that have demonstrated extraordinary resilience and tenacity in overcoming significant challenges or adversity. These businesses have shown the grit and determination needed to navigate through tough times with unwavering resolve and innovative problem-solving. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.


Overview–

Lisa’s Clarinet Shop Overview

Leadership

Owner/Founder

Lisa Canning

Contact

Address

5120 Belmont Road Unit C & E Downers Grove, IL 60515

Social

About Lisa’s Clarinet Shop

Lisa’s Clarinet Shop is an innovative niche business in the music industry. We serve school music and professionals alike offering amateurs, students, military bands, high schools, and colleges access to education and career advancing opportunities. We are creating jobs and helping musicians quickly improve through our offerings of the highest quality professional instruments. We believe in the power of innovation, especially needed in our sector. While not profitable in 2023, but were in 2022, it is because we are investing in building innovative offerings to help our sector turn around a trajectory that indicates nothing but decline over the near and long term. We are taking 3 steps towards this outcome: #1 We built a first of its kind online woodwind repair training program to create jobs and grow interest again in playing a woodwind instrument. Because repair skills are so lacking across the US, and because of the impact of the pandemic, student enrollment at the beginning and collegiate level has declined significantly. The lack of qualified technicians, means more people don’t have access to fix a student instrument to begin or someone to advise them as they advance. No one in our industry is investing into growing repair skills, despite over 50 jobs at any given time being posted continuously by the biggest chains. Over the last 3 years, we have trained 200 musicians. Our training program is growing, and participants love our classes. We teach flute, sax and clarinet repair from a ’want to know’ basis to the ultimate master technician level. Our program is the most affordable and flexible, resulting in the creation of jobs which we believe will help support the future growth of local music participation; key to turning a trajectory of industry decline around. In a world where we diagnose and quickly medicate, get permits to carry, playing a woodwind instrument lights up more parts of your brain than anything else, and is a rapid connector of heart to head. Our world needs more music to be a healthier, safer place for us all. #2 We created a line of affordable professional quality instruments that are enticing at the beginner to emerging professional level called SeriO. (GetSeriO.com) Woodwind instruments predominately come from Europe and are extremely expensive; which iis a significant deterrent to increasing participation. The highest quality you can afford to learn to play, makes falling in love that much easier. In its 3rd year SeriO has been a springboard to engaging more people. In its infancy, it is being adopted by high schools and colleges who have faced severe budget cuts. #3 in 2023, we launched an ambassador/affiliate program. Building a robust-30 day paid training program, we are fiercly, advocating for more musicians to consider sales jobs as a fractional source of income, when in the past these kinds of opportunities have been resisted. We we are attracting quality candidates and building a model for the creation of fractional well-paying sales jobs in music to become, we hope, common place.

Gallery –