About L&R Racing INC DBA DRR
Dirt Road Racing (DRR) USA is a trailblazing woman-owned entity in the traditionally male-dominated powersports manufacturing sector. Founded by Kim DeCuzzi, our first mission at DRR was rooted in enhancing all-terrain vehicle (ATV) safety in the market to reduce child fatalities and injuriesa commitment sparked by Kims personal experience witnessing her oldest son involved in an ATV accident.
Over our 20-year journey, weve pioneered advancements that have set the new standard for childrens ATVs such as wider stance anti-flip models and rear brake lights. These features have contributed significantly to decreasing annual ATV accident child mortality from an average of over 50 per year to under 20. After 8 years of focus and success on developing safer childrens ATVs on the market, DRR USA started selling adult ATVS in 2008.
In 2018, DRR USA achieved another industry rock milestone with the introduction of the first legal electric ATV in the United States. Our inspiration for the electric ATV was twofold. Our first point of inspiration came from a missing persons case that involved a neurodivergent person who feared loud noise. This makes off-road search and rescue operations difficult as gas ATVs are loud, making it both hard to hear someone in need of help and because the loud noise could startle noise sensitive people. While our product came too late to help the case that inspired us, this case highlighted the need in search and rescue for quieter off road capable vehicles that drove our product innovation.
The second goal we have with our electric ATVs is to inspire a more sustainable off-road industry. In the face of global warming issues, we realize that long term stewardship of our planet is essential to the prosperity of ourselves and future generations. Our electric ATVs, UTVs, and our brand-new off-road motorcycles tout ZERO tail pipe emissions. This means off road enthusiasts, farmers, hunters, and wildlife-based industries can use our products with the ease of mind that our products have consideration of the natural world at the forefront of the products design. In addition to the low carbon footprint, our ATVs, utility task vehicles (UTV), and motorcycles all have whisper-quiet operation. This helps further lower noise pollution and human related environmental disruption. The low heat signatures on our products also means animals become less startled by off-road vehicle activity.
At DRR, our dedication to safety, innovation, and environmental responsibility has not only driven positive change but also contributed to our profitability. Our increased product demand has led us to expand to new international markets in Europe and Latin America, and has greatly increased the number of reservation deposits on our products. We are recognized for our unwavering customer focus, continuously striving to deliver products that offer unmatched benefits to both consumers and the environment. Looking ahead, we are committed to redefining industry standards, merging innovation with social responsibility to shape a future where safe, sustainable, and inclusive powersports solutions lead the way.
