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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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3 Things You Need to Know About Social Media

Social media trends change so often that it’s hard for the average small business owner to keep up. Here's what you need to know.

Tips for Conducting Market Research

If you want to successfully reach your target customers, it’s important to conduct thorough market research and understand their needs.

3 Things You Need to Know About Email Marketing

Email marketing is constantly changing and evolving, and, to be great at it, you have to stay abreast of the latest trends and technology.

5 Business Practices that Build Strong B2B Relationships

Convenience isn’t the only thing that attracts B2B customers. The founders of Merchology, a company shaking up the logo-embellished corporate gear business, offer their best B2B relationship tips.

Tips to Gain Results from Email Marketing

This list offers expert tried-and-true email marketing tactics throughout the entire process, from the planning stage to tracking success.

Creating an Email Marketing Campaign

When the right steps are taken, email marketing campaigns can substantially promote customer engagement and business growth.

How to Create a Cash Flow Statement to Keep Track of Your Business Finances

Learning how to use and create a well-organized cash flow statement is essential to the financial health of your business.

6 Essential Steps to Creating a Social Media Marketing Strategy

With an effective social media marketing funnel, small businesses increase brand awareness and drive site visits. Learn how to craft your blueprint and leverage technology.

PR Without the Price Tag: How to Promote Your Business on a Budget

Promoting your brand is vital to any business, but good PR doesn’t always have to come with a hefty cost.

6 Low Cost Marketing Ideas

Marketing your business can be an expensive strain on your budget, but it doesn’t have to be. Here are six low-cost marketing ideas to help you spread the word about your business.