JOIN US! CO—100 Small Business Forum Virtual | In Person, October 8
Grow

Marketing

From social media to advertising, everything you need to help spread the word about your business.

Working Late? You’re Not Alone

You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.

Sign Up
Latest—

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

What Is ‘Customer Stickiness’ and How Can it Benefit Your Business?

You may have heard brands described as “sticky,” but what does that really mean? Here’s what customer stickiness is and how it impacts retention.

5 Tips to Creating Inexpensive Business Graphics

Learn five simple tips to create inexpensive graphics for your business.

Tips for Creating a Great Business Logo

Your logo communicates a lot about your brand and the company you’re building. Learn the seven elements that make a great business logo.

6 Retail Store Layouts That Drive Sales

There are certain retail floor layouts that can elicit positive reactions from customers and drive sales. Here are six for you to consider.

How to Create a Great Social Media Post

Are you looking to grow your brand’s social media presence? Consider these six elements when creating a new post to see a return on investment.

What's the Difference Between PR and Marketing?

Public relations and marketing have similar tactics but focus on achieving different goals. Here are some of the main differences between the two.

How to Use the 5 Senses In the Retail Experience

Sensory marketing creates a lasting impression on customers that gives brick-and-mortar stores a unique advantage over the online shopping experience.

TikTok for Small Business: How to Develop a Content Strategy

Here are five tips for developing a killer TikTok strategy for your small business.

How to Create a Small Business Facebook Strategy

If you’re just getting started with Facebook for Business, here are five tips for your small business Facebook strategy.