Good Company
Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
Kellogg’s, General Mills Are Investing in Their Small Competitors
Small food companies are disrupting big food, but rather than fighting the insurgents and their challenger brands, established brands are investing in them.
These Retail Store Trends Are Reinventing How You Shop
An inside look at how retailers are redefining the store experience to woo today’s ever-connected shopper.
Cashless Commerce is on the Rise
In response to consumers' desires to save time and not rely on cash, more retailers are increasing their technological capabilities to permit more forms of cashless payment.
Rue21 CEO Explains the Benefits of Predictive Analytics
Predictive analytics technology that gathers feedback from customers helps the fashion retailer select and price products before they hit the stores.
Pop-up Retail 'Trend' Is Now a Mainstream Marketing Strategy
Pop-up retail has been trending as a result of business owners looking to test new concepts, sites, markets and products in a low-risk, low-cost way.
Adore Me Uses Machine Learning to Turn Customer Reviews Into Insights
How the digitally native lingerie brand taps ‘sentiment analysis’ to transform shopper feedback into product design.
Restaurants Use Data Analytics to Personalize the Customer Experience
McDonald’s acquisition of Dynamic Yield could be an important step toward deeper customization.
Defining a Mobile Business Strategy With Progressive Web Apps
Drew Lau, VP of product management for Mobify, tells CO— how several of his clients are creating user-friendly web experiences to foster customer relationships without the need for an app.
How Augmented Reality Is Driving the Evolution of Brands Like Wayfair
The furniture retailer hints about what’s ahead for selling home goods to beauty products.
E-Commerce Brands from UNTUCKit to Casper Breathe New Life into Old Malls
Online-only startups are now planning to open as many as 850 physical locations, giving malls a second chance to appeal to consumers.
