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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
The ‘Shoppertainment’ Trend: Spin Live's Partners With Shopify
After forging a partnership with Shopify, Spin Live is prepping for a new generation of live shopping entertainment.
Why Marketers Are Embracing Targeted Direct Mail
Businesses leverage next-gen technology to create personalized physical mailings to cut through email clutter and boost customer retention.
Holiday Shopping 2020: Consumer Trends & Retailers’ Response
This year the holiday season will start earlier and require merchants to overcome shipping and supply challenges and find new ways of connecting with shoppers.
Retailers Bet on Virtual 'Shoppable Moments' to Drive Holiday Sales
Marketers will leverage contactless shopping solutions to livestreamed events to woo cautious consumers during the biggest selling season of the year, PSFK trend experts say.
FIT:MATCH & Brookfield Properties Team Up to Eliminate Dressing Rooms
Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.
5 Consumer Buying Habits Resulting From COVID-19
Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.
How Starbucks, Salesforce & WordPress Embrace Diversity & Inclusion
Panelists led by Good Morning America anchor Robin Roberts say the pandemic and racial justice protests have highlighted the need for businesses to adapt and evolve.
Pandemic-Led Innovations Are Changing the Way Businesses Operate
Companies are turning to startups and tech firms for health screenings, contactless entry and other solutions needed to resume business.
Text-Based Commerce Surges Amid COVID-19 Pandemic
Creating and maintaining a subscriber list is key to personalized, text-based marketing that drives business.
How the Pandemic Will Influence Future Consumer Spending
The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.
