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Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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Latest—
How These 3 Brands Turned Pandemic-Prompted Innovation Into Sales
Executives from Clorox, Thinx and Zenni Optical share how the crisis forced product launches and strategic pivots poised to inform business long-term.
How Brands Are Using Customer Social Content to Drive Sales
Companies are learning their customers can be their best salespeople.
Marketing Tactics That Help Businesses Win Customer Loyalty
For businesses seeking to turn consumers into devotees, next-gen loyalty trends incorporate brand values, experiential rewards and forge emotional connections.
Tips on Building & Retaining Inclusive Teams from Diversity Execs
Executives from the weight-loss company, professional networking site and the NFL franchise share actionable advice on creating diverse teams.
How the Pandemic Has Changed Consumer Habits
Health concerns drove work, entertainment and shopping online, and convenience may make it all stick.
How Covalent Uses Blockchain Technology to Attract Consumers
Accessories brand Covalent uses verifiable sourcing technology to trace the origins of its products and prove environmental benefits to consumers, who are hankering more for eco-friendly goods.
How Companies Are Implementing Virtual Product Sampling
Companies from Kraft Heinz to Triple Coffee across multiple consumer goods categories, including wine, coffee and household products, lean into the power of online tasting and sampling experiences.
Cubicall Brings COVID-19 Safety to Modular Office Solutions
Businesses like Cubicall are betting that flexible, pandemic-informed spaces will shape the office of the future.
How Bombas Grew Through Software and Shopper Insights
Chief technology officer Adam Weinstock explains how software is helping the startup manage risk and scale up.
Five Tech Trends That Are Reshaping Retail
Retailers are investing in artificial intelligence, augmented reality, robots and other innovations to keep up with a rapidly changing marketplace and consumer demands.
