Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
GOOD COMPANY » THE LEAP

The Agency Taps Tech to Elevate User Experience & Accelerate Growth

The Agency incorporates content, communication functionality from acquisition of digital platform Triplemint as it expands around the globe.

GOOD COMPANY » THE LEAP

How Loop Media Is Disrupting the Digital Out-of-Home Market

Startup leverages its Co-founder and Disney veteran’s media and entertainment background to stream ad supported content and drive business amid changing viewing habits.

GOOD COMPANY » LAUNCH PAD

Experts Tips for Driving Holiday Sales in a Cautious Consumer Environment

In-store experiences, digital tools, and strategic promotions can help drive brand awareness — and consumer spending.

GOOD COMPANY » LAUNCH PAD

Cost of Holiday Product Returns

Automation helps merchants make returns processes more efficient and sustainable and retain customers.

GOOD COMPANY » LAUNCH PAD

How Retailers Are Taking ‘Grab-and-Go’ Checkout to the Next Level

QuikTrip, Hudson Nonstop, Whole Foods Market among retailers testing advanced checkout solutions, including cashier-less technology and biometric scanners.

GOOD COMPANY » LAUNCH PAD

Supermarkets and Startups Offer Big Lessons on Driverless Product Delivery

With robots and drones on the ground, grocers such as Kroger and food-delivery disruptors like Grubhub explore the business opportunity of autonomous merchandise deliveries.

GOOD COMPANY » LAUNCH PAD

Execs from Big Brands on Wooing Inflation-Minded Holiday Shoppers

Retailers including Michael Kors and Kendra Scott are appealing to deal-seeking consumers with broad product assortments and special perks for the biggest buying season of the year.

GOOD COMPANY » LAUNCH PAD

BIPOC Business Leaders Share Success Tips for Entrepreneurs

Executives from major brands share their best advice and the moves they’ve found foundational to success.

GOOD COMPANY » LAUNCH PAD

How 3 Startups Generated Exponential Sales Growth on TikTok

Babylist, Eterneva, and Liteboxer share the secrets of their viral success on the short-form video platform.

GOOD COMPANY » LAUNCH PAD

5 Post-COVID Economy Tech Trends Driving Sales

Technologies from QR codes to virtual reality are providing companies tools to create new and more engaging experiences for their customers and unlock newfound sales.