by U.S. Chamber of Commerce
  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

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  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

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Alex Drinker, Shinola's vice president of marketing, explains how personalization technology is tracking the customer path to purchase.
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