Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—
GOOD COMPANY » THE LEAP

Hello Products Takes Natural Oral Care Mainstream

Now a division of Colgate-Palmolive, the brand is launching a new line of CBD-infused products in Ulta Beauty stores and ramping up its e-commerce capabilities.

GOOD COMPANY » LAUNCH PAD

Keep Workers Safe During Coronavirus: How Major Brands Do It

From infrared scanners that take workers’ temperatures to new hygiene protocols, Tyson Foods to Delta Airlines share how they’re boosting efforts to protect employees during the COVID-19 pandemic.

GOOD COMPANY » LAUNCH PAD

Coronavirus Pandemic: Restaurants Adapt to Takeout & Drive-Thru

Foodservice giants like Starbucks and McDonald’s rapidly shift gears to keep employees and customers safe, while working with vendors to ensure that food continues to flow through the supply chain.

GOOD COMPANY » LAUNCH PAD

How Bed Bath & Beyond Keeps Its Pricing Strategy Competitive

The chief value optimization officer of the home chain discusses the task of melding data science with the art of merchandising—critical to surviving and thriving in an omnichannel shopping world.

GOOD COMPANY » THE LEAP

Toshiba Focuses on Streamlining Consumer Experience

With new leadership, the technology provider sees an ‘urgent’ need for collaboration with other retail solutions providers, as ‘frictionless’ checkout evolves.

GOOD COMPANY » THE LEAP

Interview With Procurement Platform Startup Scout RFP

Software automates sourcing of office supplies to freelance labor, granting businesses an alternative to Excel spreadsheets, while nabbing big clients from Netflix to Sephora along the way.

GOOD COMPANY » THE LEAP

Jimmy John's Projects Growth With Acquisition

The chief marketing officer of the fast-food chain, now part of Arby’s parent company, describes how its ‘Freaky’ loyalty program, ‘skinny mini’ sandwiches and Lil Jon will drive growth.

GOOD COMPANY » LAUNCH PAD

Stadiums Adopt New Technology to Ease the Fan Experience

Venues are adding perks like self-checkout kiosks at Citi Field to in-seat food ordering to nudge folks off the couch and into the stands.

GOOD COMPANY » THE LEAP

Prevu Disrupts Real Estate by Focusing on Customer Experience

Co-founder of the real estate disruptor explains how tech, $2 million in funding and salaried ‘advisors’ — not ‘pushy agents’ — will drive growth of the residential online platform.

GOOD COMPANY » LAUNCH PAD

How Startups Are Serving the Disability Community

Companies seeking to overcome hurdles in serving consumers with special needs have found a market, but that doesn't guarantee success.