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HUMAN RESOURCES
Health Insurance Options for Small Businesses
Health insurance is one of the biggest draws that candidates look for when applying to a job. Fortunately, there are a few ways in which small businesses can also offer this benefit.
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STARTUP
Pros and Cons of Buying a Franchise
Buying a franchise may seem like the simpler way into becoming an entrepreneur, but that is not necessarily the case.
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HUMAN RESOURCES
How to Hire in a Competitive Market
Enticing motivated, reliable employees does not require endless capital or resources — it requires creativity, passion and inspiration.
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MARKETING
How to Market Your Business on Quora
Answering questions on Quora is a great way to promote your business by highlighting your expertise.
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MARKETING
How to Market Your Business on Pinterest
No matter what your business does, you'll find an audience on Pinterest. Here's how to make the most of the digital scrapbooking site.
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MARKETING
How to Use Influencer Marketing for Your Business
Influencers come along with wide audiences, making them valuable catalysts for marketing your business. Here are a few ways to get started with influencer marketing.
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MARKETING
How to Use Review Sites like Angie's List and Yelp
Consumers refer to review sites to explore their options and weigh purchasing decisions. Savvy business owners should be active on these sites, as well, to ensure positive reviews.
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MARKETING
How to Sell Products and Services on Social Media
Social media platforms are a great place to spread the word about your business, but many business owners still wonder if social media is worth the investment. Here are some social selling tips.
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MARKETING
How to Market Your Business on Snapchat
Snapchat's unique feature of posts vanishing after 24 hours requires business owners to be savvy and creative when marketing their businesses on this platform. Here are some tips.
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MARKETING
LinkedIn Marketing Guide for Small Business
Marketing your business on LinkedIn allows you to connect with customers and other field professionals by giving you the chance to display your expertise and build trust within your network.