Latest—
START
STRATEGY
What is Business Development (Biz Dev)?
Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.
GROW
CUSTOMERS
B2C Customer Loyalty Program Ideas
Improve customer retention by instituting a loyalty program that rewards repeat behavior and big-ticket purchases.
GROW
SALES
B2B Sales Techniques for Building a Loyal Customer Base
The long-term and complex nature of B2B sales means fostering relationships and paying attention to the right metrics are important for increasing loyalty among customers.
START
STARTUP
What to Know if Your Teen Wants to Start a Business
Review the legal requirements and financial commitment of starting a business with your teen to help them get their idea off the ground.
GROW
MARKETING
Best Practices for Creating Social Videos
Video content is king, and these best practices can help ensure your videos are engaging, entertaining, and able to help your brand stand out on social media.
START
STARTUP
How to Turn Your Hobby Into a Business
As you consider generating income from a hobby or passion project, make sure there’s a market for your business and that you’re prepared for a long-term commitment.
START
STRATEGY
What Are the Most Common Business Entities for Startups?
Learn what business entities most new ventures choose, and why these entities are so popular.
RUN
FINANCE
How to Calculate Profit
Profit is a simple, yet powerful calculation that tells you whether your business is viable in the long run.
RUN
FINANCE
7 Small and Sneaky Costs That Add Up
These seven costs may fly under the radar, but can slowly shrink your profit margin if you aren’t careful.
GROW
MARKETING
What Is a Market Segment and How Do You Find Yours?
There are five main approaches to market segmentation. Here’s how to use these approaches to create targeted messaging campaigns for key audiences.
